{"id":3305,"date":"2020-09-10T17:00:49","date_gmt":"2020-09-10T15:00:49","guid":{"rendered":"http:\/\/kitcheninnovationaward.solution25s1.timmeserver.de\/?page_id=3305"},"modified":"2026-06-03T09:31:04","modified_gmt":"2026-06-03T07:31:04","slug":"trendforschung","status":"publish","type":"page","link":"https:\/\/kitcheninnovationaward.de\/en\/trendforschung\/","title":{"rendered":"Trend research"},"content":{"rendered":"
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  3. Trend research<\/span><\/li>\t\t\t\t\t<\/ol>\r\n\t\t\t\t\t
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    EXCLUSIVE WITH US:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Annual trend analysis for the Kitchen Innovation Award<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Current trend topic:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    THE EVOLVING KITCHEN ACROSS GENERATIONS:\nWhat factors will influence tomorrow\u2019s consumer behaviour?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Our society is currently shaped by numerous trends and major challenges. Whether it\u2019s artificial intelligence, economic factors, different cooking and dietary styles, or sustainability \u2013 all of\nthese influences have a direct impact on the planning and purchase of kitchens and kitchen equipment.<\/p>

    In our annual trend study, we take a closer look at these developments: How strongly are these trends impacting the market today? And what role will they play in future purchasing decisions\nand the kitchen of tomorrow?<\/p>

    The unique feature of this trend study is that all responses from the 1500 respondents are always evaluated in comparison of the three generations X, Y and Z, and compared to previous studies. This special survey method ensures that trends are not only defined based on theoretical assumptions but on actual consumer opinions over time. Reliable indications of future trends and developments can thus be derived.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    The study focuses on issues such as:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \u25aa Social environment: How do current global trends influencethe expectations of consumers in the kitchen and living context? What are the leading influencing factors?<\/p>

    \u25aa <\/span>Self-expression: To what extent and in what areas does the kitchen represent one\u2019s own personality? Does cooking become part of individual fulfilment?<\/p>

    \u25aa Shaping opinion: How does social media affect expectations of the kitchen and kitchen appliances? How important are these communication platforms in the cooking world?<\/p>

    \u25aa Smart kitchen or artificial intelligence: What features will prevail? What applications for AI can consumers imagine in the kitchen?<\/p>

    \u25aa Diet: How and based on what motivations are diet preferences developing in the various generations? What does that mean in concrete terms for kitchen appliances?<\/p>

    \u25aa Environment: What does sustainable thinking in the kitchen mean? What will implementation of the idea of sustainability actually look like for the different generations?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    We always have our finger on the pulse of the market. <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    We are happy to share our knowledge and make the results of our trend analysis available to all the entrants in the \u2018Kitchen Innovation Award\u2019.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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    EXKLUSIV BEI UNS: Die j\u00e4hrliche Trendforschung zum Kitchen Innovation Award Aktuelles Trendthema: DIE K\u00dcCHE IM WANDEL DER GENERATIONEN: Welche Faktoren pr\u00e4gen das Kaufverhalten von morgen? Unsere Gesellschaft wird aktuell von zahlreichen Trends und herausfordernden Entwicklungen gepr\u00e4gt. Ob K\u00fcnstliche Intelligenz, \u00f6konomische Einfl\u00fcsse, unterschiedliche Koch- und Ern\u00e4hrungsstile oder Nachhaltigkeit \u2013 all diese Faktoren wirken sich unmittelbar auf… Read More »Trend research<\/span><\/a><\/p>","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/template-pagebuilder-full-width.php","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"neve_meta_sidebar":"full-width","neve_meta_container":"","neve_meta_enable_content_width":"on","neve_meta_content_width":100,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_ti_tpc_template_sync":false,"_ti_tpc_template_id":"","footnotes":""},"aioseo_notices":[],"yoast_head":"\nTrendforschung zum Award | Kitchen Innovation Award<\/title>\n<meta name=\"description\" content=\"Die j\u00e4hrliche 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