{"id":3305,"date":"2020-09-10T17:00:49","date_gmt":"2020-09-10T15:00:49","guid":{"rendered":"http:\/\/kitcheninnovationaward.solution25s1.timmeserver.de\/?page_id=3305"},"modified":"2025-04-04T09:38:19","modified_gmt":"2025-04-04T07:38:19","slug":"trendforschung","status":"publish","type":"page","link":"https:\/\/kitcheninnovationaward.de\/en\/trendforschung\/","title":{"rendered":"Trend research"},"content":{"rendered":"
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    EXCLUSIVE WITH US:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Annual trend analysis for the Kitchen Innovation Award<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Current trend topic:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    GENERATIONAL CHANGES IN VALUES. What effect will they have on cooking and the kitchen of the future?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Values and lifestyles are shaped at a very young age. Whether through social influences, cultural background, global events, social media or simply the stage of life you are in. For example, young adults (Gen Y and Z) are deeply engaged with their home and arrange it according to their personal ideals. This life stage has a lasting impact on buying behaviour and lays the foundation for all future (buying) decisions.<\/p>

    In our trend studies, which focus on kitchens and cooking, we regularly look at the wishes of the X, Y and Z generations. In cooperation with the market research institute K&A BrandResearch AG, we want to find out to what extent the expectations of the age groups differ from one another, what topics have a particular influence on them and what that means specifically for the kitchen environment.<\/p>

    The unique feature of this trend study is that all responses from the 1500 respondents are always evaluated in comparison of the three generations X, Y and Z, and compared to previous studies. This special survey method ensures that trends are not only defined based on theoretical assumptions but on actual consumer opinions over time. Reliable indications of future trends and developments can thus be derived.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    The study focuses on issues such as:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \u25aa Social environment: How do current global trends influencethe expectations of consumers in the kitchen and living context? What are the leading influencing factors?<\/p>

    \u25aa <\/span>Self-expression: To what extent and in what areas does the kitchen represent one\u2019s own personality? Does cooking become part of individual fulfilment?<\/p>

    \u25aa Shaping opinion: How does social media affect expectations of the kitchen and kitchen appliances? How important are these communication platforms in the cooking world?<\/p>

    \u25aa Smart kitchen or artificial intelligence: What features will prevail? What applications for AI can consumers imagine in the kitchen?<\/p>

    \u25aa Diet: How and based on what motivations are diet preferences developing in the various generations? What does that mean in concrete terms for kitchen appliances?<\/p>

    \u25aa Environment: What does sustainable thinking in the kitchen mean? What will implementation of the idea of sustainability actually look like for the different generations?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    We always have our finger on the pulse of the market. <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    We are happy to share our knowledge and make the results of our trend analysis available to all the entrants in the \u2018Kitchen Innovation Award\u2019.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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    EXKLUSIV BEI UNS: Die j\u00e4hrliche Trendforschung zum Kitchen Innovation Award Aktuelles Trendthema: WERTEVORSTELLUNGEN IM WANDEL DER GENERATIONEN. Welchen Einfluss nehmen sie auf das Kochen und die K\u00fcche der Zukunft? Wertevorstellungen und mit ihnen die Lebensstile werden bereits in jungen Jahren gepr\u00e4gt. Sei es durch gesellschaftliche Einfl\u00fcsse, kulturellen Hintergrund, globale Ereignisse, soziale Medien oder einfach die… Read More »Trend research<\/span><\/a><\/p>","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/template-pagebuilder-full-width.php","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"neve_meta_sidebar":"full-width","neve_meta_container":"","neve_meta_enable_content_width":"on","neve_meta_content_width":100,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_ti_tpc_template_sync":false,"_ti_tpc_template_id":"","footnotes":""},"aioseo_notices":[],"yoast_head":"\nTrendforschung zum Award | Kitchen Innovation Award<\/title>\n<meta name=\"description\" content=\"Die j\u00e4hrliche 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