{"id":3305,"date":"2020-09-10T17:00:49","date_gmt":"2020-09-10T15:00:49","guid":{"rendered":"http:\/\/kitcheninnovationaward.solution25s1.timmeserver.de\/?page_id=3305"},"modified":"2026-08-05T14:03:18","modified_gmt":"2026-08-05T12:03:18","slug":"trendforschung","status":"publish","type":"page","link":"https:\/\/kitcheninnovationaward.de\/ko\/trendforschung\/","title":{"rendered":"\ud2b8\ub80c\ub4dc \ubd84\uc11d"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3305\" class=\"elementor elementor-3305\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76e3ff9 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"76e3ff9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-663deb7\" data-id=\"663deb7\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-35309b7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35309b7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-c18126b\" data-id=\"c18126b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53870ed elementor-widget 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class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-29a74df\" data-id=\"29a74df\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9716532 elementor-widget elementor-widget-heading\" data-id=\"9716532\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">EXKLUSIV BEI UNS:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abb04c1 elementor-widget elementor-widget-heading\" data-id=\"abb04c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Die j\u00e4hrliche Trendforschung zum Kitchen Innovation Award<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-931ce82 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"931ce82\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-855f552\" data-id=\"855f552\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-987fb4e elementor-widget elementor-widget-heading\" data-id=\"987fb4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Aktuelles Trendthema:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bf1451 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4bf1451\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e01bdf elementor-widget elementor-widget-heading\" data-id=\"4e01bdf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">DIE K\u00dcCHE IM WANDEL DER GENERATIONEN:\nWelche Faktoren pr\u00e4gen das Kaufverhalten von morgen?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28d1041 elementor-widget elementor-widget-text-editor\" data-id=\"28d1041\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Unsere Gesellschaft wird aktuell von zahlreichen Trends und herausfordernden Entwicklungen gepr\u00e4gt. Ob K\u00fcnstliche Intelligenz, \u00f6konomische Einfl\u00fcsse oder unterschiedliche Koch- und Ern\u00e4hrungsstile \u2013 viele Faktoren wirken sich unmittelbar auf die Planung und den Kauf von K\u00fcchen\/K\u00fcchenausstattung aus.<\/p><p>Mit unserer j\u00e4hrlichen Trendstudie gehen wir genau diesen Entwicklungen auf den Grund: Wie stark pr\u00e4gen diese Trends heute den Markt? Und welche konkrete Relevanz werden sie f\u00fcr zuk\u00fcnftige Kaufentscheidungen und die K\u00fcche von morgen haben.<\/p><p>Das Einzigartige dieser Trendstudien ist, dass alle Antworten der 1.500 befragten Verbraucher immer im Vergleich der drei Generationen X, Y und Z bewertet sowie mit fr\u00fcheren Studien abgeglichen werden. Diese besondere Erhebungsmethode stellt sicher, dass Trends nicht nur auf Basis theoretischer Thesen, sondern aufgrund realer Verbrauchermeinungen im Zeitverlauf definiert werden. So k\u00f6nnen zuverl\u00e4ssige Hinweise auf k\u00fcnftige Trends und Entwicklungen abgeleitet werden.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f63f8b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f63f8b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-ffb5cd9\" data-id=\"ffb5cd9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8032a74 elementor-widget elementor-widget-heading\" data-id=\"8032a74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Folgende Fragen stehen dabei im Fokus:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4f0898 elementor-widget elementor-widget-text-editor\" data-id=\"b4f0898\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u25aa Gesellschaftliches Umfeld: Wie beeinflussen globale Entwicklungen die Erwartungen der K\u00e4ufer im Kontext K\u00fcche? Was sind die wichtigsten Einflussfaktoren?<\/p><p><span style=\"background-color: var(--nv-site-bg);\">\u25aa <\/span>Selbstdarstellung: Inwieweit und in welchen Bereichen repr\u00e4sentiert die K\u00fcche die eigene Pers\u00f6nlichkeit? Wird Kochen ein Teil der Selbstverwirklichung?<\/p><p>\u25aa Meinungsbildung: Wie beeinflussen soziale Medien die Erwartungen an K\u00fcche und K\u00fcchenausstattung? Welchen Stellenwert haben diese Kommunikationsplattformen beim Kochen?<\/p><p>\u25aa Smart Kitchen oder schon K\u00fcnstliche Intelligenz: Welche Features werden sich durchsetzen? Welche Einsatzbereiche von KI k\u00f6nnen sich Verbraucher in der K\u00fcche vorstellen?<\/p><p>\u25aa Ern\u00e4hrungsstile: Wie und auf Basis welcher Motivation entwickeln sich Ern\u00e4hrungsvorlieben in den einzelnen Generationen? Was bedeutet das konkret f\u00fcr die K\u00fcchenausstattung?<\/p><p>\u25aa Verantwortung: Was bedeutet verantwortungsvolles Handeln im Kontext K\u00fcche? Wie wird die Umsetzung bei den einzelnen Generationen konkret aussehen?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bc0924 elementor-widget elementor-widget-heading\" data-id=\"6bc0924\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Wir haben das Ohr immer am Markt: <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2382e75 elementor-widget elementor-widget-text-editor\" data-id=\"2382e75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Gerne geben wir unser Wissen weiter und stellen allen Teilnehmern des Kitchen Innovation Award die Studienergebnisse der Trendforschung exklusiv zur Verf\u00fcgung.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3353efa\" data-id=\"3353efa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7693416 elementor-widget elementor-widget-image\" data-id=\"7693416\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"879\" src=\"https:\/\/kitcheninnovationaward.de\/wp-content\/uploads\/2026\/06\/iStock-988261608-scaled-e1780471797417-1024x879.jpg\" class=\"attachment-large size-large wp-image-10233\" alt=\"\" srcset=\"https:\/\/kitcheninnovationaward.de\/wp-content\/uploads\/2026\/06\/iStock-988261608-scaled-e1780471797417-1024x879.jpg 1024w, https:\/\/kitcheninnovationaward.de\/wp-content\/uploads\/2026\/06\/iStock-988261608-scaled-e1780471797417-300x257.jpg 300w, https:\/\/kitcheninnovationaward.de\/wp-content\/uploads\/2026\/06\/iStock-988261608-scaled-e1780471797417-768x659.jpg 768w, https:\/\/kitcheninnovationaward.de\/wp-content\/uploads\/2026\/06\/iStock-988261608-scaled-e1780471797417-1536x1318.jpg 1536w, https:\/\/kitcheninnovationaward.de\/wp-content\/uploads\/2026\/06\/iStock-988261608-scaled-e1780471797417-14x12.jpg 14w, https:\/\/kitcheninnovationaward.de\/wp-content\/uploads\/2026\/06\/iStock-988261608-scaled-e1780471797417.jpg 1988w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>EXKLUSIV BEI UNS: Die j\u00e4hrliche Trendforschung zum Kitchen Innovation Award Aktuelles Trendthema: DIE K\u00dcCHE IM WANDEL DER GENERATIONEN: Welche Faktoren pr\u00e4gen das Kaufverhalten von morgen? Unsere Gesellschaft wird aktuell von zahlreichen Trends und herausfordernden Entwicklungen gepr\u00e4gt. Ob K\u00fcnstliche Intelligenz, \u00f6konomische Einfl\u00fcsse oder unterschiedliche Koch- und Ern\u00e4hrungsstile \u2013 viele Faktoren wirken sich unmittelbar auf die Planung&hellip;&nbsp;<a href=\"https:\/\/kitcheninnovationaward.de\/ko\/trendforschung\/\" rel=\"bookmark\">\ub354 \ubcf4\uae30 &raquo;<span class=\"screen-reader-text\">\ud2b8\ub80c\ub4dc \ubd84\uc11d<\/span><\/a><\/p>","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/template-pagebuilder-full-width.php","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"neve_meta_sidebar":"full-width","neve_meta_container":"","neve_meta_enable_content_width":"on","neve_meta_content_width":100,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"class_list":["post-3305","page","type-page","status-publish","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"Home Trendforschung EXKLUSIV BEI UNS: Die j\u00e4hrliche Trendforschung zum Kitchen Innovation Award Aktuelles Trendthema: DIE K\u00dcCHE IM WANDEL DER GENERATIONEN: Welche Faktoren pr\u00e4gen das Kaufverhalten von morgen? 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