A coveted target: The seal of approval
It's well known that recommendations play a huge role in purchasing decisions, especially if they come from real customers. In order to ensure convincing and trustworthy communication about the winning product, the ‘Kitchen Innovation Award’ winners receive a seal that provides information at a glance about the awarded criteria and the outstanding performance of their product.
And a very special honor awaits the most popular product in each category: Golden Award.
The highest award
The "Favourite Brand - chosen by the consumer" award is the highest recognition that companies can receive within the consumer award "Kitchen Innovation Award". From 2023, this will be awarded annually to the best and most popular brands of the industry and thus recognizes a consistent brand management with above-average consumer orientation.
This important award is given to companies and brands that have received the "excellent product" rating for three consecutive years since 2021:
Favourite Brand Gold:
For three consumer awards in three consecutive years
Favourite Brand Diamond
For at least 4 awards by the consumer in three years in a row
The special thing: The Award is on a rolling basis. After receiving a "Favourite Brand" title, the 3-year period restarts automatically and is thus calculated individually for each participant. The use of the "Favourite Brand" label can be used without restriction and independently of the product in theentire corporate communicationsbe used. It thus impressively underlines a outstanding innovative strength at constant high consumer orientation of the brand.