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Annual trend analysis for the Kitchen Innovation Award
Current trend topic:
THE EVOLVING KITCHEN ACROSS GENERATIONS:
What factors will influence tomorrow’s consumer behaviour?
With our annual trend study, we aim, among other things, to identify which trends in the kitchen sector are shaping the market and what concrete relevance they have for future purchasing decisions. The following questions are the focus:
- Social environment: How do current global trends influencethe expectations of consumers in the kitchen and living context? What are the leading influencing factors?
- Smart kitchen or artificial intelligence: What features will prevail? What applications for AI can consumers imagine in the kitchen?
- Diet: How and based on what motivations are diet preferences developing in the various generations? What does that mean in concrete terms for kitchen appliances?