EXCLUSIVE WITH US:
Annual trend analysis for the Kitchen Innovation Award
Current trend topic (2023):
GENERATIONAL CHANGE IN THE KITCHEN: Will generations Y and Z rethink the kitchenscape?
To do so, we'll be working in partnership with the renowned market research institute K&A BrandResearch as part of our annual trend analysis programme. The following questions for the focus of our research:
- To what extent do the values and attitudes of gen Y and Z differ from previous generations?
- Does cooking become part of individual fulfilment?
- How should sustainability be practised in the kitchen environment?