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EXCLUSIVE WITH US:
Annual trend analysis for the Kitchen Innovation Award
Current trend topic:
THE EVOLVING KITCHEN ACROSS GENERATIONS: What factors will influence tomorrow’s consumer behaviour?
Our society is currently shaped by numerous trends and major challenges. Whether it’s artificial intelligence, economic factors, different cooking and dietary styles, or sustainability – all of these influences have a direct impact on the planning and purchase of kitchens and kitchen equipment.
In our annual trend study, we take a closer look at these developments: How strongly are these trends impacting the market today? And what role will they play in future purchasing decisions and the kitchen of tomorrow?
The unique feature of this trend study is that all responses from the 1500 respondents are always evaluated in comparison of the three generations X, Y and Z, and compared to previous studies. This special survey method ensures that trends are not only defined based on theoretical assumptions but on actual consumer opinions over time. Reliable indications of future trends and developments can thus be derived.
The study focuses on issues such as:
▪ Social environment: How do current global trends influencethe expectations of consumers in the kitchen and living context? What are the leading influencing factors?
▪ Self-expression: To what extent and in what areas does the kitchen represent one’s own personality? Does cooking become part of individual fulfilment?
▪ Shaping opinion: How does social media affect expectations of the kitchen and kitchen appliances? How important are these communication platforms in the cooking world?
▪ Smart kitchen or artificial intelligence: What features will prevail? What applications for AI can consumers imagine in the kitchen?
▪ Diet: How and based on what motivations are diet preferences developing in the various generations? What does that mean in concrete terms for kitchen appliances?
▪ Environment: What does sustainable thinking in the kitchen mean? What will implementation of the idea of sustainability actually look like for the different generations?
We always have our finger on the pulse of the market.
We are happy to share our knowledge and make the results of our trend analysis available to all the entrants in the ‘Kitchen Innovation Award’.
