EXCLUSIVE WITH US:
Annual trend analysis for the Kitchen Innovation Award
Current trend topic:
Convergence of current mega-trends: What is their meaning for tomorrow’s kitchen?
To do so, we'll be working in partnership with the renowned market research institute K&A BrandResearch as part of our annual trend analysis programme. The following questions for the focus of our research:
- Smart kitchen or artificial intelligence: What features will prevail?
- Sustainability in the daily kitchen routine: How are consumers defining sustainability in the kitchen right now?
- Diet: How and based on what motivations are diet preferences developing in the various generations?