EXCLUSIVE WITH US:
Annual trend analysis for the Kitchen Innovation Award
Current trend topic:
GENERATIONAL CHANGES IN VALUES.
What effect will they have on cooking and the kitchen of the future?
To do so, we'll be working in partnership with the renowned market research institute K&A BrandResearch as part of our annual trend analysis programme. The following questions for the focus of our research:
- Social environment: How do current global trends influencethe expectations of consumers in the kitchen and living context? What are the leading influencing factors?
- Smart kitchen or artificial intelligence: What features will prevail? What applications for AI can consumers imagine in the kitchen?
- Diet: How and based on what motivations are diet preferences developing in the various generations? What does that mean in concrete terms for kitchen appliances?